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How to Build and Manage your Brand workshop
Wednesday, 15 November, 2017 @ 9:30 am - 12:30 pm£60.00 - £90.00
How to Build and Manage your Brand Workshop – new for 2017
Branding is essential for any type of business. To be a successful business in today’s highly competitive markets, you need to have a strong brand that differentiates you from your competitors. Brand building is about managing a brand effectively over time, it is not about focusing on short term marketing activities.
This workshop teaches you the essentials of branding and how to create and manage your small business brand to convert prospects into customers and build customer loyalty.
• To define your brand’s purpose, promise and its values
• Learn about brand experience
• Learn about brand positioning strategy
• Learn about brand identity and communication
• Learn how to design and build your brand using branding design process
• The key elements of branding
• What makes a successful brand?
• The dimensions of brand experience
• Branding design process
• Brand strategy
• Brand Identity
• Integrated marketing plan
About The Trainer:
Raida Shakiry is the founder and director of Experience Consultancy Ltd. She is a Brand and Customer Experience Design Consultant with over 18 years experience in digital strategy, user experience design, information architecture, user research and digital marketing. Clients include Jimmy Choo, BBC3, Sony PlayStation, Nokia, Sony Ericsson, BT, Orange, Unilever, Nike, London 2012, Amnesty International, Barclays and American Express.
Raida has a BSc in Engineering Science from Exeter University, a Marketing Diploma from the Chartered Institute of Marketing. She also has an MA by Research in Branded User Experience from Kingston University where she works as a lecturer on the User Experience Design and the Marketing & Brand Management MSc courses.
This workshop is sponsored by Hartley Fowler Chartered Accountants:
This workshop is part of a series of workshops
Merton Chamber Member price: £60.00+vat I Non-member price £90.00+vat