Small Business Saturday UK is a grassroots, non-commercial campaign, which highlights small business success and encourages consumers to ‘shop local’ and support small businesses in their communities

The campaign launch is on the first Saturday in December, but aims to have a lasting impact on small businesses by encouraging the public to shop at non-chain stores across and encouraging small businesses to mark the day by:

  • offering discounts
  • running competitions
  • hosting special events

Businesses can sign up to the Small Business Saturday website to highlight their involvement.