Primark has revealed plans to open a new store in Wimbledon, marking its first new London location in over a decade.

The new store will be located at Wimbledon Quarter, taking over part of the former Debenhams unit in the heart of the town centre. Spanning 24,000 sq ft on the ground floor, the store is set to offer Primark’s full range of great value menswear, womenswear, kidswear, home and more.

Construction is expected to begin in the coming months, with the store aiming to open by the end of 2026 or early 2027.

Philippa Nibbs, Director of Sales for London and the South East at Primark, said:
“It’s fantastic to announce our first new store in London as we enter our 40th year in the capital. We’ve had lots of requests over the years to open here so it’s great to finally make it happen.”

The announcement is another major boost for Wimbledon Quarter and the wider town centre, following a number of recent openings across retail, food, fitness, leisure and workspace.

Robert Cragg, Head of Asset Management at Romulus, commented:
“Primark’s arrival is a fantastic boost for the local community and brings greater choice for everyday shopping right to the heart of Wimbledon.”

Toby Sykes, International Partner at Cushman & Wakefield, added that Primark’s arrival will further strengthen Wimbledon Quarter’s retail mix alongside brands such as M&S, Oliver Bonas, Hotel Chocolat, Rituals and So Shell Nails, and completes the repurposing of the former Debenhams department store.

Primark currently operates 30 stores within the M25 and the Wimbledon opening comes as the retailer celebrates 40 years in London.